A billion-dollar unicorn. Born from a memecoin.

In finance, a "unicorn" is a private company worth over $1 billion — rare, mythical, almost never seen. Pump.fun did it as a memecoin platform. $UNICORN is the token for everyone who believes the rarest things start as a joke.

$UNICORN mascot: a pink unicorn with a rainbow mane and spiral horn against a glowing stock-market ticker board
$UNICORN1B club
The billion-dollar club

From meme to unicorn.

What is a unicorn?

Coined in 2013, a "unicorn" is a privately held startup valued at over $1 billion. The name captures how statistically rare and mythical hitting that number actually is.

Pump.fun did the impossible

A memecoin launchpad — the thing serious finance loves to dismiss — quietly grew into one of the first and only memecoin companies to cross the billion-dollar unicorn threshold.

The joke that made it

$UNICORN is the badge for that story: proof that the rarest, most valuable things in markets often start as something everyone laughed at first.

Live price

The $UNICORN chart, live.

Straight from GeckoTerminal for this exact contract. Every unicorn is chasing that billion-dollar valuation — track the run in real time.

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Dead simple

How to buy (for total beginners).

  1. 1

    Get a wallet

    Download Phantom (it's a free app / browser extension). Make one. It takes about a minute.

  2. 2

    Add some SOL

    Buy a little Solana right inside the wallet, or send some over from an exchange. Small is fine.

  3. 3

    Paste the CA

    Copy the $UNICORN contract address from this page and paste it into the swap box so you get the real token.

  4. 4

    Buy $UNICORN

    Enter an amount, hit swap, confirm. Welcome to the billion-dollar club — where the rarest things started as a joke.